Every year in March Bologna opens its doors to millions of beauty savvy from all over the world. Cosmoprof Worldwide is the place to be for whoever is keen to discover innovative beauty trends, try innovative products from different countries and find amazing deals to get their favourite products.
At Italwax we take Cosmoprof very seriously and this year we put a lot of effort in creating 2 different booths to surprise all visitors with an immersive waxing experience:
At booth C82/PAV26 we had our sales team welcoming existing clients and ne ones to discuss business opportunities, a specific area dedicated to live demonstration and training opportunities and to make it even better a special sparkly selfie corner and a self waxing location. At booth A11/PAV36 our amazing certified trainers offered the opportunity to try waxes first hand and amazing deals on some of our best selling products. Overall we had a blast and even if we feel knackered we are a bit sad it’s all over!
For those of you who couldn’t join, here’s a sneak peek of the event!